The wearable technology war is indeed on. When Google bought Fitbit towards the end of 2019 it made its pledge to take on Apple Watch as the must have piece of tech.
Yet it hasn’t made major inroads yet. Instead, sports companies including Nike have come up with increasingly superior products, dividing narrative on all tech reporting, on which is the best product to buy. Indeed, after analysing all the offerings this ultimately comes down to consumer preference. Those with Apple affiliated products would be wise to choose the Apple Watch, although designwise Nike and Google’s Fitbit seem to have the edge although Apple lead the way in turnover (at the moment).
In summary, all the wearable tech companies have come on leaps and bounds and as consumer prowess is showing all 3 are indeed viable, it will be interesting to see who comes out on top. WATCH this space.
