Luxury car brand Aston Martin has announced the launch of its first ever line of watches and jewellery.
Envisioned as a bold expression of the marque’s DNA with a legacy that is defined by elegance and engineering mastery; the new collection brings the spirit of the brand from road to wrist, with timepieces and jewellery that embody the artistry and power synonymous with Aston Martin.
Developed with the multinational, award-winning Timex Group, the new collection marks a fresh chapter in Aston Martin’s lifestyle branding, delivering a curated design that will no doubt resonate with collectors, connoisseurs and style drivers alike.
Described by the brand as “A Collection Driven by Design” – the new watches and jewellery seamlessly blend technical sophistication and timeless appeal.
The collection explores two emblematic pillars: ‘Timeless’, a capsule of vintage-inspired watches honouring Aston Martin’s heritage, and ‘Icon’, a modern luxury range that reflects the marque’s sleek contemporary profile.
Both lines offer jewellery pieces that complement the design ethos, from understated elegance to bold, sculptural forms, extending the brand’s lifestyle narrative beyond the driver’s seat.
Signature materials such as titanium, genuine carbon fibre and silicone straps echo Aston Martin’s automotive design codes, while tactile details including stitching patterns are inspired by their car interiors and wheel rim–shaped dials.
This creates a visceral connection between the wearer and the world of performance.
The Aston Martin Watches & Jewellery Collection is available now at www.goldsmiths.co.uk, priced from £180 – £550.
In other news, Bero, the premium alcohol-free beer brand founded by globally renowned ‘SpiderMan’ actor, Tom Holland, has announced a three-year partnership with British car manufacturer Aston Martin.
Formed at an exclusive gathering during the 24 Hours of Le Mans, the alliance pairs two brands that value heritage, meticulous craftsmanship and excellence. The partnership will see Bero become a prominent feature across core elements of the Aston Martin brand, including collaborative content and global events.
