Hilarious take on the notion that women’s fashion (ie. harem pants, boyfriend jeans, dungarees and jumpsuits) actually repel members of the opposite sex. The blog’s founder New York-based journalist Leandra Medine means business though. She has just secured a book deal and has collaborated on films with designers Michael Kors and Barney’s creative director Simon Doonan. The site has expanded from the initial objective of women’s fashion being repulsive to men – to women consciously dressing for themselves, no matter what appeals to men. Cue seriously crazy fashion pictures, outlandish jewellery and sky-high heels.
Statement piece: Cut out dresses
Good if your style is: Couture
Rocks: ****
