Designer brands including Balenciaga, Calvin Klein and Gucci have all launched campaigns featuring diverse models.

Balenciaga selected a range of alien-like models for its latest grunge Autumn/Winter 2021 campaign. Among them a 60-year-old female model proving age is just a number.

Calvin Klein, who famously chose Jari Jones for its US billboard campaign last year, has continued the trend for 2021 using plus size model Ashley Graham and a host of new models in various shapes in sizes.

Diversity in modelling is now seriously becoming de rigeur. Gucci revealed its Spring/Summer campaign featuring 19-year-old British model Ellie Goldstein, the first model the brand has used with down syndrome.