Balmain Paris has always maintained their true heritage of delivering energy, fun and freedom which appeals to everyone, this is why Balmain’s creative director Olivier Rousteing decided to collaborate with high street giant H&M.
The collaboration is charged by the hashtag #Balmaination, the domination of social media on the collection will bring everyone together in the spirt of fashion. Balmain Paris is a Parisian house which exhales a unique style this adds a sense of differentiation to H&M through the faces of the campaign press release, Kendall Jenner, Jourdan Dunn and Oliver Rousteing himself.
“H&M is a brand that everybody connects to. It calls for unity, and I am all for it.” Rousteing added.
Ahead of the release, the campaign built up mass anticipation over the release date, the three faces unveiled the first pieces of the collection at The Billboard Music Awards 2015 whilst H&M teased Instagram viewers with a detailed shot of the gold mini dress ‘…decorations rich with metallic threads, rhinestones..’
Now it is finally here you need to get down to H&M and purchase from the most highly anticipated fashion campaign of 2015.
The official campaign adverts features models of the moment Gigi Hadid, Hao Yun Xiang and Dudley O’Shaughnessy looking suave in a subway car, the clothes have a designer look with a high street price tag making it unmissable.
#Balmaination is available in around 250 stores worldwide and online, featuring both clothing and accessories from November 5th.
