{"id":6589,"date":"2021-09-02T14:04:01","date_gmt":"2021-09-02T12:04:01","guid":{"rendered":"https:\/\/rocksmag.com\/london\/solving-the-big-problem-with-small-fashion"},"modified":"2021-09-02T14:04:01","modified_gmt":"2021-09-02T12:04:01","slug":"solving-the-big-problem-with-small-fashion","status":"publish","type":"post","link":"https:\/\/rocksmag.com\/london\/solving-the-big-problem-with-small-fashion\/","title":{"rendered":"SOLVING THE BIG PROBLEM WITH SMALL FASHION"},"content":{"rendered":"

Petite\u00a0Edits is one stop online destination for women 5\u20193\u201d and under, of any body shape or size.<\/p>\n

Most regular sized clothing is measured on women 5\u20196\u201d \u2013 5\u20197\u201d\u00a0 which means the length, hem, bust dart position, rise, shoulders, hip and waist, knee position etc on garments do not sit on the right places for Petite women.<\/p>\n

For far too long women of 5\u20193\u201d and under have had to make do with ill-fitting clothes or expensive alterations.<\/p>\n

In the last couple of years, handful of established brands and independent designers have recognised the gap in the market and have started offering Petite sizes.<\/p>\n

Petite Edits aims to bring together all of these in one place to take away the hassle of navigating across several websites giving Petite women wealth of choice so that Petite women can stop compromising style over fit.<\/p>\n

So far, petiteedits.com<\/a> hosts 1000+ current and on trend petite pieces of clothing from 45+ well-known brands and not so well-known independent designers.<\/p>\n

ABOUT PETITE EDITS <\/strong><\/p>\n

Hello! This is Roshna, the petite (5\u20191\u201d) behind PetiteEdits.<\/p>\n

\"\"<\/p>\n

Many years back, in another life I worked in the city in banking and finance. Naturally, I wanted to look and feel good in what I was wearing. However, this seemed to be elusive \u2013 I could not quite figure out why but I didn\u2019t pay too much attention and carried on \u2018making do\u2019.<\/p>\n

Years later, clarity and the scale of the problem dawned on me, when I had moved towards founding and running a retro-inspired clothing boutique in London. I witnessed thousands of women in all beautiful shapes and sizes \u2013 talking to them, styling them and discussing the fit on readymade clothes. I realised more than 50% of the women who bought from us seemed to be 5\u20193\u2033 or under in height \u2013 what is known as petite.<\/p>\n

After years of having fun running the boutique and learning so much in the process, I then worked in the Marks & Spencer \u2018s womenswear for a year, which further confirmed what I had already known from my experience from the boutique. Even though us petites are spending the same amount of money to buy clothing; we are either having to spend more time and money for alterations or accepting the ill-fitting clothes and making do. Since, availability of Petite sizes is not a common knowledge among the consumers as most brands do not provide retail floor space to petite sizes.<\/p>\n

\"\"<\/p>\n

The online market and awareness for Petite sizes has been steadily growing for the past couple of years. Today, there are some of the well-known brands and independent designers offering products for Petite women. However, product offering from individual brands are still limited to handful of styles and often lack visibility over regular sized products.<\/p>\n

So, here I am today, with petiteedits.com that pools together available petite clothing from many brands in one place so us petites too have choices.<\/p>\n

Petite Edits is born out of my personal frustration over the years and is very close to my heart. I wish a similar platform had already existed when I was spending so much time scouring different brands and their websites to find clothes that fit.<\/p>\n

I hope this will be as useful to you as it has been for many petites thus far. Reach me at roshna@petiteedits.com<\/a> or follow us on Instagram – @petiteedits and facebook – PetiteEdits<\/p>\n

petiteedits.com<\/a><\/p>\n

Instagram:@petiteedits<\/p>\n

Facebook: PetiteEdits<\/p>\n

Email:cs@petiteedits.com<\/p>\n

 <\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Petite\u00a0Edits is one stop online destination for women 5\u20193\u201d and under, of any body shape or size. 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