AKWA Baby, a new brand of ethical clothing embracing African heritage and prints to celebrate colour and diversity, has launched with a stunning capsule collection.<\/p>\n
Following on from their soft launch last August with their sell-out Celebrate Colour logo T-shirt, the brand has just unveiled their latest collection of unisex jumpsuits and top, short and trouser combinations featuring the beautiful \u2018Obi\u2019 print. Which means heart in the Lgabo tribe language.<\/p>\n
Teaching acceptance and self-love is at the forefront of the brand\u2019s ethos. Co-founders (and husband and wife team) Claire and Ogo Mkparu wanted to create a brand to inspire their children\u2019s African heritage and celebrate colour.<\/p>\n
Claire Mkparu, co-owner of Akwa Baby, explains, \u201cAs parents, we are passionate about acceptance and self-love. \u200bWe believe that if we can encourage our children to love themselves and embrace the things that makes them unique, they will have the confidence to take on the world.<\/p>\n
\u200bWe\u2019ve created a kids clothing range that is made to stand out and spread a positive message. Inspired by Nnenna Emily’s Nigerian heritage and the African art of storytelling textiles, the clothing carries symbols to represent affirmations and positive messages of self-belief and love.\u00a0We call it feel good clothing!\u201d<\/p>\n
The brand has also pledged to donate 10% of all profits to charitable organisations. Upping the feel-good factor for buyers when purchasing!<\/p>\n
Plus, all the clothes are made from ethical fabrics and ethically distributed with recyclable packaging.\u00a0All garments are Oeko-Tek and GOTS approved and are made unisex so they can be shared with siblings to get as much wear as possible.<\/p>\n