Alarm clocks are funny little things, once you hit the snooze button a mere 15 times there is nothing stopping you from smashing the alarm on the floor and missing an entire day of work and more importantly returning back to dreamland, (we have all been there.) But wait… ‘Ruggie Alarm Clock’ the world’s first talking rug alarm clock means you have to get up out of bed and place both feet firmly on the mat in order for it to stop ringing. The Ruggie is fleece lined and has a high density memory foam mat meaning it’s the most satisfying thing you have ever placed your feet on (and it stops you getting the sack!) Furthermore, the rug will cheer you on immediately after you stand on the mat showering you with motivational quotes and funny jokes to get you through a long day with the mantra that one positive thought in the morning can influence your whole day. The clocks are planning to be sold for €73 and are currently on kickstarter.com with over $150,000 worth of pledges already with 20 days to go till its official release.

































