WHAT’S TRENDING: #MAKEUPFORMEN
Male make-up counters could become a reality within five years, the UK boss of L’Oreal has said, as it is no longer a taboo for the “selfie generation”.
In an interview with the Daily Telegraph, Vismay Sharma, the cosmetics giant’s UK managing director, said that demand for make-up among men was growing fast. He said male targeted make-up counters could be a reality in five to seven years.
According to Sharma taboos are changing and make-up is becoming more accepted for men:
“Today you have a very small proportion of men who want to use make-up products but that proportion is growing and it will continue to grow. I think it’s just awareness – two things are happening, men know they can use make-up, and they know what it does when you use it,” he said. “The second thing is that the taboos are going, so between my generation and my son’s generation the taboos are very different.”
Last year 26-year-old beauty blogger, Gary Thompson, became the first man to star in a make-up advert.
Featuring in L’Oreal’s True Match Foundation advert alongside celebrities including Cheryl Fernandez-Versini, Gary talks about finally being true to himself and embracing who he is. At the time he said: “I think we’ve come far with accepting men wearing make-up. If you look at it five years’ ago, if you thought of men wearing make-up you’d think of extreme sparkly eyeshadow but today it doesn’t have to be like that. You could wear a good foundation, a good contour, a natural base and it doesn’t have to be extreme.”
Let us know your thoughts on the growing male make-up trend by tweeting @Marbella_Rocks.
CRAIG DAVID LAUNCHES FASHION LINE
Yep he can sing, write, perform (5 times in Marbella this summer) now the music impresario has launched a fashion collection at Selfridges. We have to say we’re pretty impressed by the range of urban inspired streetwear all featuring typography and lyrics from his songs, album covers and a nod to the uniquely British culture of the early UK garage scene.
Craig David said, “I’m really honoured to be working together with Selfridges to launch this collection. I wanted to create a fresh and exciting new clothing line for my fans that represents where I am musically today, but also influenced by the style of where I came from.”
The collection is available now exclusively at Selfridges’ stores in London, Birmingham and Manchester and from Selfridges’ website.
YEEZY GETS COLOURFUL
Kanye West and Adidas have plans to release several colourful Yeezy Boosts in the coming months, including a “Blue Tint” colourway and a “Semi-Frozen Yellow.”
In addition to those upcoming releases, a brand new Adidas Yeezy Boost 350 V2 has just surfaced, and just like the aforementioned shoes it features an unconventional Yeezy colourway, steering away from the brands typical neutral tones.
The kicks, which are being billed as the “Red Night” Yeezy Boost, are built on a combination of “Red Night/Chalk Purple/Chalk Pink.” Yeezy is now billed as the second most powerful fashion brand, behind Gucci.
GEEK CHIC AT FENDI
Fendi has just revealed its Autumn/Winter 2017 ad campaign and it centres heavily on geek chic. The Italian menswear brand mixes sport luxe bright tops with sharp tailoring for a dressed down look. Tailored trousers were paired with fur jackets and large clutch bags in a Great Outdoors inspired shoot. Think polar opposites when pairing your staple wardrobe items to make a statement.
CUBAN HEELS ARE BACK IN VOGUE
A whole host of A Listers including Harry Styles, Lenny Kravitz, Kanye West and Justin Bieber are bucking the trend to don heels of late. Luckily we’re not talking stilettos but famed variations of the original Chelsea Boot have been seen on these dapper folk.
As well as looking more manly than some boots doing the rounds these hard wearing leather boots can add a choice few inches to the wearer. Although make sure if you choose to wear you are not tall (you will look ridiculous) or short (you will like you’re trying to hard – think Tom Cruise on the red carpet.)