Stunning Surrey Floral Artist – Lorraine Captan and her business Forever Bloom was chosen to design The Devil Wears Prada’s floral installation at The Dominion Theatre in London. We caught up with the red-carpet, floral visionary to hear all about the show-stopping designs from concept to creation.
Lorraine, your floral installation for The Devil Wears Prada (DWP) at the Dominion Theatre was spectacular. How did this come about?
“I was first contacted by Claudia at Dewynters London, who had heard about my work and invited me to submit a design proposal for the production. I knew it would be a high-pressure project with tight deadlines, but I couldn’t resist! The brief was clear: haute couture, red carpet glamour, and a design that would make an unforgettable impact. The design had to emphasis the luxury and bold aesthetics of The DWP world. The film has such a devoted fan base, and with Sir Elton John composing the score and Vanessa Williams starring, I felt a responsibility to do it justice.”
Can you walk us through the journey from concept to execution?
“Absolutely! The process began with the ideation phase and refining ideas until we had a concept that truly captured the spirit of The DWP. Once we developed the vision, we translated it into mood boards and design specifications. The design needed to align thoughtfully with the vision of the production company (Elton John’s Rocket Music), Dewynters’ marketing team, and the Dominion Theatre itself, ensuring it enhanced the venue’s grandeur. Once approved, we moved into production, a demanding but exhilarating three-week process of long hours and meticulous craftsmanship. The final installation took just over a day to assemble, secure and apply the all-important finishing touches.”
Tell us more about your design choices?
“The DWP is all about high fashion, confidence, and bold elegance. Red is synonymous with power and glamour, which was the perfect foundation. We adorned 14 metres of the grand foyer staircases with cascading foliage, rich red roses, orchids, and deep crimson blooms, creating that couture-inspired, theatrical display.”
How did you ensure the installation lasted?
“Yes, durability was a key consideration. With high foot traffic, the structure had to be both beautiful and robust. We engineered a secure substructure designed to last up to three years. It was a mini engineering project! We then used only the highest-quality materials, faux flowers and foliage.”
A FESTIVE ENCORE
You were invited back for the theatre’s Christmas event. Tell us about that?
“It was an honour! The red-carpet, Met-gala-Esque event was attended by A-list celebrities, fashion houses, and the press, so no pressure! We wanted something truly dazzling. We transformed the grand staircase with 10,000 warm lights, adding depth and drama to the floral installation. The centrepiece was a striking 1.5-metre Christmas wreath above the champagne bar, adorned with 5,000 twinkling lights, oversized red baubles, metallic gold flowers, and a custom velvet bow. That was the statement piece, and it certainly did its job, charming the public and making waves on social media.”
CREATIVE COLLABORATIONS
What was it like collaborating with Dewynters?
“Claudia Wentworth at Dewynters was a dream to work with- professional, supportive, and full of creative energy. We started discussions in August 2024, but everything was top secret at that stage. It was hard not to share the excitement!”
Claudia had this to say:
“Working with Lorraine has been an absolute pleasure. The moment we began collaborating on The Devil Wears Prada installation, Lorraine and her team immediately “got” the brief and were brimming with creative ideas to bring the vision to life. The stunning Met-gala-Esque staircase installation and bespoke Christmas decorations were highlights that delivered high impact and transformed the theatre space uniquely to the show. Every element was thoughtfully designed, blending high fashion with theatrical elegance – and we were impressed with the attention to detail and premium finish. You’re in trusted hands with Forever Bloom. I highly recommend them”.
And what was it like working with the Dominion Theatre?
“The team at the Dominion was fantastic – welcoming, professional, and completely invested in bringing the vision to life. Sophia Rowland, my main contact, was a joy to work with.”
Sophia shared her experience:
“Lorraine and her lovely team at Forever Bloom were a pleasure to work with on The Devil Wears Prada. Initially enlisted to dress our main foyer staircases and add Christmas decorations for our huge The Devil Wears Pradapremier gala event that had worldwide press coverage and was live-streamed to thousands. It was important for everyone to capture the show’s opulence, class, and beauty. Lorraine created detailed mood boards and worked closely with our on-site teams to bring the vision to life. Our socials speak for themselves—audiences loved the décor!”
BRINGING SPACES TO LIFE
Lorraine Captan and her team craft unforgettable, high-impact floral designs that command attention. From grand installations and bespoke statement pieces to festive décor for hotels, restaurants, theatres, retail, and luxury commercial spaces, they bring creativity and elegance to every project. A true testament to Surrey talent making waves on the international stage. A final quote from Lorraine: “Why blend in when you can stand out?”
If you’d like to get in touch, drop Lorraine and her team a line.
CONTACT
Info@foreverbloom.co.uk
www.foreverbloom.co.uk
Instagram: @lorraincaptandesigns
