Slowly but surely, change is finally underway in the male beauty industry regarding the stereotypes of masculinity, with popular male icons – actor Paul Rudd and singer Harry Styles – seeming to be among the most popular.
In order to determine which are the male celebrities that influence men’s beauty routines the most, Humanery’s experts screened a hundred of them, via Google data analysis. As a result, according to the men’s skincare platform, two different men with two different styles from two different generations, made the grade as world-class skinfluencers – Paul and Harry!
Paul Rudd, aged 53, clearly stands out taking first place in the ranking, with no less than 8,400 annual searches associating the American actor born in 1969 with the term ’skincare’. In second place comes Harry Styles, aged 29 who, for the past few years, has been breaking down many preconceived ideas in the fashion industry, and has even launched his own gender-neutral beauty brand.
He is followed by the British-American actor Andrew Garfield (with 4,800 searches) and the British actor Idris Elba, who just turned 50. David Beckham, Cristiano Ronaldo, John Legend and Brad Pitt complete the ranking, which is testament to a certain diversity when it comes to skinfluence.
“Our Google study shows that, apart from having great skin, there isn’t one preferred ‘type’ of male celebrity skinfluencer. There is a real mix of ages, skin colors and professions, all encouraging men to up their skincare game. This can only be a good thing, as for years now, more men have needed to take better care of their skin, and if it’s celebrities helping to make that happen, then we’re here for it,” explains Thomas Watson, a skincare expert at Humanery.
The study also reveals that searches for ’men’s skincare’ have jumped by 124% in the last three months.
In recent years, several personalities have tried to build on the evolution of masculinity codes of by launching their own beauty brands: Harry Styles, of course, with his gender-neutral cosmetics brand called Pleasing, which includes skincare and also make-up, Machine Gun Kelly with a nail polish brand called UN/DN LAQR, and Tyler, The Creator with his Golf Le Fleur line of nail polish and fragrances.
Plus, Botox for men is on the rise too – up 182% since the turn of the century – with many males getting the anti-ageing injections just as they would a haircut these days. Surrey Rocks spoke to Marina at Icon Style Beauty in Cobham who has witnessed an uptake in Botox treatments among her male clients.
“Botox can erase signs of ageing, thereby boosting confidence and mood,” she explained. “Similarly it can open doors for men in their careers and personal lives which can lead to a boost in their quality of life and happiness.”
Email iconstyle.co.uk@gmail.com to find out more information on Botox and other male beauty treatments.
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